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Communication is always one of the most important and vital strategic areas of an organization’s success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients..
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With investment dollars flooding into online platforms such as Wealthsimple, Justwealth and Nest Wealth, the average investor could be forgiven for assuming that these robo advisers represent a one stop shop for any sort of customization imaginable.In this, the average investor would be mistaken.In particular, connoisseurs of exchange traded funds, accustomed to all kinds of targeted strategies that take advantage of specialty funds, may be surprised to learn the robo platforms discourage such speculation. Indeed, they refuse to provide specialty fund options at all.Jonathan Needham, national sales manager at Toronto based ETF producer Vanguard Investments Canada Inc., said when it comes to portfolio construction, robo advisers stick to ETFs that track the major capped indexes, steering well clear of anything that looks like a sector specific specialty fund.Robo adviser Wealthsimple launches savings account with premium rateCan you trust your retirement savings to a robot?Boomers slow to embrace online investing, but surprise, it’s not a technology thing ETF strategists tend to use more sector based or niche strategies, he said, the robos tend to simplify and create more long term (capped index) products to fulfill that mass market (demand). Practical purposes, Needham said, that means passive portfolio managers generally start with a simple 60/40 split between equities and fixed income, with investments equally divided between Canada, the United States and internationally.From there, the robos configure the weighting to match a client risk profiles say, by boosting equity exposure, or limiting international exposure but they never, under any circumstances, express opinions about the sectors or regions that may be in favour in the short term.James Gauthier, chief investment officer at Toronto based Justwealth Financial Inc., said online platforms are not meant for people who watch the markets on a month to month or even a year to year basis.A client risk profile may change over time, but Gauthier said these changes are usually precipitated by major life events divorce, inheritance, illness in the family and not by any new investment strategy.Investors who want to pursue a particular play, or a hot sector, are simply out of luck.you were to tell me that you wanted high returns, rather than specifically technology or commodities, we could give you one of our maximum equity growth portfolios, Gauthier said, we would not get as specific as the sectors.